Hi-Tec teams up with Magoebas Ultra as presenting sponsor for next three years

The Hi-Tec Magoebas Ultra, an awe-inspiring trail running race, has quickly captured the hearts of trail runners in South Africa. Amidst the rugged beauty of Magoebaskloof in South Africa, runners embark on a challenging journey through diverse terrain, pushing their limits in pursuit of triumph. However, this iconic event would not be the same without its dedicated title sponsor, Hi-Tec, which plays a crucial role in empowering athletes to conquer the untamed trails.

Founded in 1974, Hi-Tec has been at the forefront of creating innovative and durable outdoor footwear and apparel. Over the years, the brand has built a reputation for its cutting-edge technology and commitment to enhancing the outdoor experience. The partnership between Hi-Tec and the Magoebas Ultra is a natural fit, as both share a passion for adventure and a love for the great outdoors.

One of the primary reasons Hi-Tec has become synonymous with trail running is its trail-specific footwear and GEO apparel range. Designed with precision, these shoes provide the perfect blend of support, comfort, and grip, making them ideal companions for navigating the challenging terrains of the Magoebas Ultra. Whether runners encounter slippery rocks, muddy paths, or steep ascents, Hi-Tec shoes offer the stability needed to tackle the course with confidence.

Furthermore, Hi-Tec’s commitment to sustainability aligns seamlessly with the Magoebas Ultra’s eco-conscious approach. Recognizing the need to protect the pristine beauty of Magoebaskloof, Hi-Tec actively works towards minimizing its environmental impact by using eco-friendly materials in its products and promoting responsible manufacturing practices. This shared ethos with the race organizers ensures that the event remains a celebration of nature’s wonders while fostering an enduring spirit of environmental stewardship.

Moreover, Hi-Tec’s involvement in the Magoebas Ultra extends beyond sponsorship. The Hi-Tec team actively engages with participants by through their presence at the race and their pop-up store at race registration.

The Magoebas Ultra is more than just a competition; it’s a celebration of human resilience and a testament to the indomitable spirit of adventure. Through its sponsorship, Hi-Tec amplifies this celebration, supporting athletes from all walks of life as they embrace the challenge and the thrill of conquering nature’s obstacles.

In conclusion, Hi-Tec’s partnership with the Magoebas Ultra trail running race showcases the brand’s dedication to empowering outdoor enthusiasts and its commitment to preserving the environment. With Hi-Tec by their side, runners can confidently push their boundaries, knowing they have the support of a brand that shares their passion for exploration and nature. Together, Hi-Tec and the Magoebas Ultra continue to inspire and unite adventurers in their pursuit of conquering the trails and embracing the untamed beauty of Magoebaskloof.